Launch nucleus
South King County first.
We win one dense, serviceable homeowner catchment before expanding the advertised footprint. Kent is a search entity. It is not the whole brand.
Kent West Hill
West Hill is the launch pad: residential streets, 2-car ramblers, and enough Kent search relevance without pretending downtown and the valley are the same market.
Normandy Park
Small city, unusually aligned customer economics: 83% owner-occupied, median home value over $1M. First dedicated location-page priority.
Des Moines
Nearby, established housing and a meaningful owner-occupied base. Efficient routing from West Hill without stretching the launch footprint.
Lakeland North
High density, 72% owner occupancy, larger households. Operationally efficient: more garages per mile, less deadheading.
Not yet
Expansion only when the drive pays
- Fairwood. Next homeowner pocket when nucleus is producing.
- Covington. Strong owner economics; add when drive time pays.
- Maple Valley. Selective - distance must buy a better ticket.
- Black Diamond. Premium / selective until route density improves.